{"id":3697,"date":"2022-01-20T10:16:37","date_gmt":"2022-01-20T10:16:37","guid":{"rendered":"http:\/\/educationwp.thimpress.com\/?p=3697"},"modified":"2022-01-20T10:16:37","modified_gmt":"2022-01-20T10:16:37","slug":"why-mark-zuckerberg-is-talking-so-much-about-metas-whatsapp-for-business","status":"publish","type":"post","link":"https:\/\/rimtatar.com\/index.php\/2022\/01\/20\/why-mark-zuckerberg-is-talking-so-much-about-metas-whatsapp-for-business\/","title":{"rendered":"Why Mark Zuckerberg is talking so much about Meta\u2019s Whatsapp for business"},"content":{"rendered":"<p>WhatsApp is already widely popular with U.S. consumers. Now\u00a0<span id=\"SpecialReportArticle-QuoteInBody-1\" class=\"QuoteInBody-quoteNameContainer\" data-test=\"QuoteInBody\">Meta <\/span>turning more attention to building its small business base.<\/p>\n<p>The Facebook parent company launched WhatsApp Business in 2018 with free, simple tools to help small businesses keep in touch with customers, offering a way for them to directly interact, search for products and indicate purchasing interest.<\/p>\n<p>Soon the company will roll out a premium service to small businesses, and it\u2019s doubling down on a newer advertising format called \u201cclick-to-message,\u201d which allows consumers to click on a company\u2019s ad within Facebook or Instagram and directly start a conversation with that business on Messenger, Instagram or WhatsApp.<\/p>\n<p>These initiatives offer Meta the ability to boost advertising revenue, stay relevant with small businesses and gain incremental revenue from the premium services offered, analysts said.<\/p>\n<h3 class=\"ArticleBody-smallSubtitle\">Keeping more inside the Meta universe<\/h3>\n<p>Meta (then Facebook) bought WhatsApp in October 2014 for around $22 billion. Since then, industry watchers have been watching closely for signs the company plans to monetize the platform more. That time could now be coming.<\/p>\n<p>\u201cIf I stay on any of the Meta properties and I\u2019m communicating using Meta, asking questions, and buying \u2014 all within the platform \u2014 there is no signal loss, and it\u2019s easier for Meta to tell the brand its return-on-advertising spend,\u201d said Mark Kelley, managing director and senior equity research analyst at Stifel. \u201cSignal loss is really what\u2019s been impacting social media companies this year.\u201d<\/p>\n<p>WhatsApp will be the \u201cnext chapter\u201d in the company\u2019s history, Meta CEO Mark Zuckerberg recently told\u00a0CNBC\u2019s Jim Cramer. He noted that the company\u2019s \u201cplaybook over time\u201d has been to build services to serve a wide audience and \u201cscale the monetization\u201d after reaching that goal. \u201cAnd we\u2019ve done that with Facebook and Instagram. WhatsApp is really going to be the next chapter, with business\u00a0messaging and commerce being a big thing there,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>WhatsApp is already widely popular with U.S. consumers. Now\u00a0Meta turning more attention to building its small business base. The Facebook parent company launched WhatsApp Business in 2018 with free, simple tools to help small businesses keep in touch with customers, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":14998,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[17],"tags":[23,26,27],"class_list":["post-3697","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-course","tag-thimpress","tag-wordpress"],"jetpack_featured_media_url":"https:\/\/rimtatar.com\/wp-content\/uploads\/2024\/02\/blog-05.jpg","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/posts\/3697","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/comments?post=3697"}],"version-history":[{"count":0,"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/posts\/3697\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/media\/14998"}],"wp:attachment":[{"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/media?parent=3697"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/categories?post=3697"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/rimtatar.com\/index.php\/wp-json\/wp\/v2\/tags?post=3697"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}